Running your own pet care business can be scary and a lot of work. Here are some tips on how to make your business a success! Invest In A Good Website
You will need to spend money to make money and one of your biggest outlays will be your website. Think about it, when you want to find a service, where’s the first place you look? Most people will answer ‘Google’ which is why you need to have a good web presence. If you are good with technology, you may want to create your own website, but if you aren’t, there are plenty of companies out there who will help you. Make your website clear and to the point – too much blabber and people will switch off. Clearly list your services, prices and contact details.
Get On Social Media
Just like your website, your social media page will give you a good presence on the internet. This will allow you to update regularly and create an audience to show your services to. Make sure you update a few times a week so you stay on people’s radars. Getting readers to engage will help you show up more, so ask questions and encourage people to start conversations on your page. Think about what hashtags you use as good tagging will get you more attention.
Take Lots Of Photos
Photos are a great way of getting people’s attention, especially cute photos! Take lots of photos when you work to show what you do. Videos are also a good idea, and you can even upload these to your website and social media accounts. You will want to ask your clients permission before posting photos of their animals.
Check Out The Competition
Pet-sitting businesses are more popular than ever and there is a lot of competition. Check out what others are doing and if you can, offer services no one else is. You can also look at what they are charging so you don’t out price yourself. remember, most clients will be looking at a few businesses before making their choice, so don’t overcharge, but don’t make yourself too cheap either.
When you are self-employed, all the pressure falls on you not only to do your job but also to take phone calls, answer emails and update your website. It is a lot of work! Obviously, you won’t always be able to get back to people right away, but think about changing your voicemail to say the name of your business so clients will know they have the correct number. You can also add auto-replies on Facebook and emails but get in the habit of checking your messages at least once a day. if you don’t get back to potential clients in a reasonable amount of time, they will go elsewhere.
Get Business Insurance
No one wants to think about things going wrong, but accidents can happen and therefore it is important to safeguard yourself with business insurance. Have a look at comparison websites to find the best cover you can and make sure all the services you offer will be covered. For example, if you are going to be walking dogs, you want to make sure your cover will protect you when you are away from your home.
Don’t Forget Your Taxes!
Being self-employed means doing your own taxes! This means you will have to keep a note of all of your ingoings and outgoings and submit this to HMRC who will then tell you how much you need to pay. Remember that this is a legal requirement, and you don’t want to forget this or you could end up in a lot of trouble!
Running your own business is very rewarding, but it is hard work. Have a plan in place before launching your new career.